Do you remember the first time you saw a drone? Drones entered the mainstream imagination as futuristic, flying, camera-wielding machines offering an exciting new perspective. In an online world full of photos and videos taken from every angle imaginable, drones are delivering footage that is new to look at the for the first time again. Drone use has had exceptional growth in the past 10 years, taking the commercial world by storm with new developments and investment pouring into this promising industry every single day, and it’s easy to see why. The consumer market has seized the opportunity to offer dynamic and luxurious imagery all while cutting costs. It’s an exciting time to be a drone photographer.
Drones use their rotors, which is essentially a propeller attached to a motor, to hover and create a downward thrust to become airborne. This is where the experts come in. As they climb into the sky they are manoeuvred by a trained professional; in the UK it is a legal requirement for Drone Pilots to get a commercial drone license and register for an operator ID. Drones are complex, intelligent pieces of equipment and an experienced Drone Pilot considers many different factors before a shoot, such as light, angles, weather, and safety.
In its infancy, the drone industry was mostly limited to military, dedicated hobbyists and those with helicopters and expensive aircraft equipment. As with any new technology it became more accessible over time, and by the early 2000s a drone builder culture had emerged, with new hardware and software making aerial filming a service available to everyone.
The possibilities really are endless, ranging from intricate marketing stunts, like Oreo’s Drone Dunk, which saw drones drop cookies into cups of milk set up on a barge in New York, to helping scientists study and protect endangered whales.
In the commercial world, drone footage has given a new edge to digital marketing especially in the real estate sector, creating dramatic and compelling images which highlight property features and out-market the competition.
Some argue drones are the most important new technology to enter real estate marketing since the internet. Here at Hovver, we offer viewpoints from the air that capture the beauty and utility of a property far better than ground-based photography can.
Dynamic, moving aerial shots elevate the way in which we can market a stunning property, offering luxury imagery to clients who expect the very best. In a rapidly changing digital world, real estate marketing must differentiate property listings through high-end and creative photos and videos.
Drones are in the air and they’re here to stay. Check out some of our work here and, get in touch to find out how you can take your real estate marketing to the next level.
By Alicia Thongbanthum